California Exotic Novelties and Vivid Entertainment have teamed up to create a new line of products for men called Vivid Raw. The 34 SKU collection consists of dolls, strokers, masturbators and life-sized pieces. The packaging has a masculine appeal and is said to capture the spirit of the Vivid brand, and the firms are so confident of the collection’s quality that every item is backed with a one-year warranty.
Susan Colvin, president and CEO of California Exotic Novelties, said: “Steven and I are proud to announce our partnership to create the Vivid Raw Collection. Our teams have worked together to develop the best way to bring an innovative men’s line to market. Vivid is the adult entertainment leader and California Exotic Novelties is the toy industry leader – the best working with the best.”
Steven Hirsch, founder and co-CEO of Vivid Entertainment, said: “For the last two years our top priority at Vivid has been to extend and leverage the brand we’ve built for the past 30 years. We’ve done this successfully by creating Vivid TV, Vivid Radio and licensing our name for gentlemen’s clubs and other products. Working with Susan and CalExotics on the Vivid Raw line is another natural extension of this strategy. We believe that over the years CalExotics has earned an unparalleled place in the industry and now is clearly recognised as the industry leader. I have the utmost confidence in CalExotics’ ability to oversee this category of our business.”
The pinnacle product in the Vivid Raw Collection is the Super Model. “Everyone wants to sleep with a super model, and now they can,” the companies said in a statement. “This new doll is 100% fully moulded and lifelike. The user can really feel the difference. Inner inflation means they control how firm or soft she is. The lifelike vagina and anus are plushy soft, tight, and made of Pure Skin Material. Measuring 5’8” with legs that never end, long flowing blond hair, and a totally lifelike face, this doll sets a higher standard.”
ANME attendees were invited to feel the difference that Pure Skin material makes and to celebrate the launch of the line, Vivid Radio on SiriusXM 102 broadcast from CalExotics’ booth at the show. Steven Hirsch and Susan Colvin, along with customers, Vivid girls, and other special guests, went on the air to discuss Vivid Raw toys and other products from California Exotic Novelties.