And the winners of the 2018 ETO Awards are…

Posted: July 6, 2018

We are delighted to announce the winners of the 2018 ETO Awards, which were revealed this evening in a broadcast from the top of Blackpool’s very own iconic Tower, during the ETO Summer Notworking Event, held in association with FP Adult. There were 24 categories for 2018, encompassing products, brands, distributors, retailers, and people, and all winners were chosen by the votes of registered visitors of, just as they have been ever since the inception of these Awards 13 years ago. To view the broadcast, click HERE

The full list of the 2018 winners is as follows:


Best New Female Product: Satisfyer Pro Traveler (Satisfyer)

Best New Male Product: Fleshlight Turbo (Fleshlight)

Best New Couples Product: Satisfyer 4 Pro Couples (Satisfyer)

Most Innovative New Product: Zumio

Best New Product Range: Fifty Shades Freed (Lovehoney)

Best Consumable: ID Glide


Best Fetish Products Brand: Fetish Fantasy Series (Pipedream)

Best Pleasure Products Brand: CalExotics

Best Luxury Brand: We-Vibe

Most Innovative Brand: Lovehoney

Best Sexual Health Brand: System Jo

Best Consumable Brand: ID Lubricants

Best Lingerie Brand: Leg Avenue


Best Specialist Products Distributor: Cyrex/ElectraStim

Best Pleasure Products Distributor: Creative Conceptions

Best International Distributor: Eropartner Distribution

Best Lingerie Distributor: Leg Avenue


Best Retail Chain: Simply Pleasure

Best Individual Store: Harmony (Oxford Street, London)

Best Online Retailer: Lovehoney


Best Erotic Writer: Girl on the Net

Best Sexpert: Alix Fox

Best Store Manager: Tracey Whitmore (Vibez Adult Boutique, Aylesford)

Best Sales Team: Lovehoney

UK winners will receive their Certificates in the next week or so, international winners will need to wait just a little longer. Artwork is available to all winners upon request. We’d like to wish a hearty congratulations to all.