Shaping the industry for over 20 years, ETO has remained the essential business and product source for companies trading in the pleasure products, wellbeing, and adult business services sector. Find out more about ETO, a completely independent name which has no links to, or connections with, any other adult business.
Editorial
ETO’s professional editorial team has unrivalled experience of independent reporting in the rapidly evolving pleasure products business, concentrating on those products which can be sold by all retailers, such as toys, lingerie and other intimate apparel items, consumables and novelties.
ETO has always treated its readers with the respect that every trade-only title should, whilst retaining a particular focus on the retail environment, providing them with a regular digest of essential market intelligence.
Influence
ETO has influenced the UK market and has proven itself to be a completely trustworthy industry report, neither displaying preferences nor singling out individuals for unwarranted criticism.
The magazine has also changed the way the UK erotic market perceives itself.
The ETO awards, launched in 2005, recognised and rewarded excellence in every sector. All winners were chosen by the industry, using a unique democratic voting system – unlike any other awards in the market. Winners and Nominees profited from a marketing advantage due to the increased exposure.
The ETO Show was launched alongside the Awards and became an important industry event, attracting thousands of visitors and hundreds of exhibitors over the years. In 2016 the exhibition took a rest but returned in 2019 with a new format and venue.
The Awards and Show alike became an important convivial event for an industry which had previously had no social focus.
