Find answers to the most frequently asked questions in our FAQs below.
What is ETO?
ETO is a completely independent online source for pleasure products industry which has no links to or connections with any other adult business. It is freely available to qualifying companies, individuals, retail outlets and online stores in the UK , weekly newsletters via our subscription link, Newsletter | Erotic Trade Only to interested organisations.
Does ETO have any connections with any other company in the UK adult industry?
No, and it never has. ETO is a totally independent business. ETO has never been in competition with its readers or advertisers in any commercial undertaking.
Who reads ETO
ETO’s core readership is made up of ambitious and engaged global professionals that drive trends in the pleasure products industry. What connects our partners and readers is a shared desire to delivering quality products and services to customers efficiently and profitably.
We engage directly with the world’s most influential and vibrant manufacturers and resellers, providing an exceptional promotional platform in the products industry
To find a detailed breakdown our audience, download our media pack here
What is ETO’s unique visitor number and newsletter circulation?
ETO website, newsletter, magazine and social channels are a go-to destination for industry news.
To find a detailed breakdown our audience, download our media pack here
Is ETO unbiased?
Yes, completely, and the vast majority of its readers trust it to be so. In answer to the question ‘Do you trust ETO editorial to be independent and unbiased?’ in ETO’s reader survey of 2007, 93.78% of readers said yes, 4.48% believed otherwise and 1.74% were unsure.
Do retailers take notice of ETO’s product recommendations?
In ETO’s 2007 reader survey, the following question was asked: Would you consider stocking a product based on a favourable review in ETO? 60.62% said yes they would, 33.67% would consider it and only 5.7% would not.
Who should I contact if I want to place an advertisement in ETO?
If you would like to find out more about advertising with us, please contact us here
How big is the UK adult market?
Research undertaken by ETO in 2007 suggested that the UK adult market is worth around £900m, at retail value, per annum.
How many people does the adult industry employ in the UK?
ETO research in 2007 suggested that 31,780 people are employed by the adult industry in the UK.
Who should I contact if I have a complaint about ETO?
In the first instance please email ETO’s Director, Jason Dante, [email protected]
