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Leg Avenue Europe launched

Leg Avenue Europe launched

US lingerie brand Leg Avenue has opened its own European office and distribution centre in Wijchen, the Netherlands, and recruited Walter Kroes – formerly of Scala Playhouse – as its MD. The firm says it has ambitious expansion plans for Europe and its range is too large for distributors, so it will now be the exclusive European wholesaler for the entire Leg Avenue collection in Europe and Russia.


Leg Avenue Europe MD Walter Kroes said: “We are only selling the Leg Avenue collections so we therefore have a 100% focus on the product. We are standing for the excellent quality of the product, product availability and fast deliveries.”


All items are said to be held in stock and the firm’s showroom has been divided into two – the first sector will showcase all the products while the second will contain a preview of a model retail store concept, which will be rolled out in summer 2013.


Leg Avenue Europe will be selling direct to retail and to other distributors in Europe and Paris. It already has a close relationship with Starnet World for Italy and France, and Starnet will remain the exclusive Leg Avenue distributor for those territories. Leg Avenue stock can also still be ordered through Scala Playhouse, which was the firm’s exclusive European distributor until the new company was formed.


Walter Kroes said: “Leg Avenue is a very feminine brand which ensures that every woman who wears our lingerie, hosiery or themed costumes feels enchantingly beautiful and exudes the kind of confidence that every modern sexy woman deserves to have. For example, when Lady Gaga needed a red lace body stocking for a performance at a Marc Jacobs’ party, she called Leg Avenue. And Nikki Minaj sported furry rainbow leg warmers from Leg Avenue in Willow Smith’s recent video, Fireball.”


The Leg Avenue range consists of over 1,500 different styles, making up 3,500 SKUs of hosiery, lingerie, burlesque, clubwear, themed costumes, shoes and accessories. The collections are available in standard sizes S, M and L and a significant part of the collection is available in larger Queen sizes.


The Leg Avenue Europe website will show real time stock availability and have a digital image bank and XML feeds. The website is multilingual (English, German, Dutch, Spanish, French and Russian) and customers can order products online and view their order information, invoices and shipments. Order processing is said to be within 24 hours and dropshipping is also available. There is no minimum order value.


For more information visit www.legavenueeurope.com or email [email protected]