Coco de Mer étoiles à la semaine de la mode à Paris

Posted: October 24, 2017

Coco de Mer’s products have been rubbing shoulders with some of the fashion world’s leading brands following the installation of a window display in the luxurious Passage du Désire in Paris, which sits in between an array of designer stores.

Lovehoney trade sales executive Jade Bawa worked with Joanna and Patrick at Passage du Désire to design the decadent and luxurious window to tie in with Paris Fashion Week (26 Sept – 3 Oct 2017) which featured Coco de Mer’s signature floral prints and ornate frames.

Interest in the range was further bolstered by a recent appearance of the Emmeline Pleasure Wand in the Fifty Shades Freed trailer. The wand makes an appearance 43 seconds in – and the trailer has been viewed around 1.5 million times.

“One of the best parts of my job is working on creative projects such as this,” said Jade Bawa. “Patrick and Joanna are a dream to work with and I’m delighted to be a part of their success. Coco de Mer is a hit amongst the fashion set in Paris and we want everyone to know about the Emmeline in particular in the run up to the Freed premiere and its show-stopping appearance in the trailer. It was fantastic to be able to tell our valued customers about everything that we are doing to make sure that Coco de Mer is a huge hit with people all around the world. Freed fans, fashion fans…everyone is covered with this beautiful and enticing range.”

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