Mystim has appointed Leigh Dedhar as its new business development manager – international. Leigh will be based in the UK and his remit will be to oversee all the German manufacturer’s English speaking markets, take the lead on new markets, conduct product knowledge trainings and be involved with brand strategy programmes.
Leigh said: “I was attracted by the company’s mission to become more mainstream and commitment from Christoph and Jessica, the founders, at setting new industry standards within the electro-sex category.”
Leigh has six years of experience in sales and account management, most recently with Standard Innovation, creators of We-Vibe, and his background has enabled him to make an easy transition into his role at Mystim. “We are really happy that we could lure Leigh to join Mystim,” said Mystim CDEO Christoph Hofmann. “With his background working for a premium brand he is a perfect fit for Mystim and will help us achieve our ambitious goals for the future.”