Scala September dates confirmed

Posted: July 27, 2011

Scala/Playhouse and ZBF has announced the dates of its second bi-annual in-house trade fair of the year. The autumn edition will take place from September 5th – 7th 2011 in the company’s branded showroom of its HQ in Almere, Holland.

A large number of industry people saw the new showroom and improved logistics set up during the spring trade fair in March and their reaction to the 50+ branded shop-in-shops was unanimously positive. The entire range of products that Scala distributes is now presented by brand, so the showroom resembles a permanent trade show, and visitors order items using a fully automatic handheld scanner.

The company is promising visitors even more new brands, new products and new collections from its existing brands in September, plus a few surprises.

Following the revamp of its showroom the firm picked up the Best Overseas Distributor award at June’s ETO Awards and Rick Zwaan, Product Developer at Scala Playhouse, commented: “Receiving the ETO award is the most respectful reward we may receive from our customers.”