Three ‘veteran pleasure products marketing pros’ have formed 2B Integrated Marketing, which is described as a new full service marketing agency focusing on the adult market. In a statement, the company said: “Due to the highly sensitive nature of 2BI’s sophisticated intellectual property, the three combat-hardened marketing operatives will keep their identities and location secret until further notice,” though the trio claim to have “over 40 years of combined marketing experience”.
2BI will specialise in developing ‘creative and cohesive campaigns for new brands, products, websites or stores that increase sales, brand recognition and market penetration’ and the company’s website identifies the three [presumably American] founders as Mr Green, Mr Blue and Mr Grey.
“I think several entities in this space are leaving piles of money on the table – all from a lack of strategy and careful planning,” said Mr. Green. “We know how stretched thin these companies are, we’ve been working with them forever so it makes sense for manufacturers to concentrate on what they do best: developing innovative products and running their own shop. We hope they partner with 2BI and let us do what we do best: using all the tools at our disposal to blow up brands and exponentially increase sales.”
2BI is rolling out its first round of integrated trade show packages for July’s ANME Show in Burbank.
“In my experience, this is exactly the kind of resource manufacturers will find valuable,” said Mr Blue. “It’s one thing to print up handouts or have a booth, it’s quite another to put together an effective, comprehensive campaign integrating all the necessary elements. But that’s what 2BI does and we look forward to becoming valuable partners with industry manufacturers in the near future.”
Mr Grey added: “Your brand is unique, it should be reflected in your marketing strategy. Marketing integration enables you to break through the clutter and stand out by communicating a consistent message across several channels. Whether you are a retailer, distributor, or manufacturer 2BI’s experience and success in marketing integration is why we are sought after. Our strategies drive results.”
More information about the company and brief bios of its mysterious founders can be seen at www.2bintegrated.com