Pipedream, Jimmyjane and Williams Trading Co. team up for biggest PDU ever
Posted: May 12, 2014
Pipedream and Jimmyjane presented an exclusive Pipedream University training seminar for VIP retailers this month at the Williams Trading Co. 40th VIP Event in Baltimore. Attendees were impressed by both companies’ new releases, in-depth product demos and Planogram training. Over 150 VIP retailers attended the event and graduated with honours, making it the biggest graduating class in the history of Pipedream University. Attendees were treated to the perfect blend of business and pleasure, with two days of training mixed in with three days of fun, food and festivities provided by Williams and Pipedream.
“We would like to extend our warmest thank you to the Pipedream team in supporting the Williams Trading Co. 40th VIP Event this past weekend,” said Williams Trading owner Bob Pyne, Jr. “The PDU seminar was incredible and it was the first time our customers got to interact directly with Pipedream and Jimmyjane’s sales and training staff, and we’re glad as always to have Nick and Pipedream as a Platinum Sponsor.”
Scott Dantis, director of sales and marketing for Williams Trading Co, added: “Working with Pipedream at the VIP Show, we were able to offer a comprehensive Pipedream University training program and strengthen our business relationships, while showcasing the exciting items from both Pipedream and Jimmyjane’s product lines. Williams Trading customers were able to get a sneak preview of Pipedream’s latest collections and receive hands-on education on both collections.”
Both brands conducted two days of brief 25-minute seminars and got a chance to connect directly with store-owners, managers and buyers in small groups. The opportunity for face-time with decision-makers at the retail level was imperative for Pipedream vice president of sales, Steve Sav: “The VIP event was a wonderful, relaxed and business-focused forum to interact with Williams’ best customers, who were inquisitive and receptive to everything we offered. The three-day seminar was fun, informative and educational, and we can’t wait for the next one.”
PDU is an instructional seminar designed to give distributors and retailers the training and tools they need to effectively merchandise Pipedream’s award-winning brands. Graduates from the program left the ceremony with custom diplomas and Masters Degrees from Jimmyjane, along with PDU and Jimmyjane T-shirts, training materials, brand one-sheets, and gift bags filled with Pipedream and Jimmyjane promotional materials. More PDUs are planned for the future. Contact your Pipedream salesperson for more information.