Nuts, one of the highest profile names in the once buoyant lad’s mag sector, has ceased publication after a decade and its passing has been marked by the tears of its final cover star, Lucy Pinder. The glamour model was a firm favourite with the Nuts community, and it was in the magazine’s pages that Pinder first got her jugs out. She went on to write a weekly advice column for the publication and became a presenter on Nuts TV before appearing in Celebrity Big Brother in 2009 and taking a role in the 2012 movie, Strippers Vs Werewolves.
At its 2005 peak, Nuts’ circulation was claimed to be 300,000 and according to publishers IPC Media, it sold more than 100 million copies over its 10-year history. The magazine was aimed at 18-30 year-old men and was packed with “girls, gadgets, footy and laughs” though it’s probably fair to say that it was the ‘girls’ aspect that it became best known for – particularly features such as The Street Strip Challenge and Real Girl Roadshow, which encouraged ‘real’ women to take their clothes off for a Nuts photographer.
The Independent said of the magazine’s closure: “If it seems odd to have a woman crying on the cover of Nuts, perhaps you’ve missed the point: every buxom model in Britain is surely inconsolable at the loss of one of the nation’s premium publications. The magazine stayed true to its ethos right until the bitter end – passive, unthreatening, with (objectified versions of) women for everyone.”
For a particularly considered response to the demise of Nuts, see Kate Maltby’s piece in The Telegraph.