Dreamgirl has announced that it has launched a sleek new point-of-sale display called Auto Pop to meet the growing demand for Dreamgirl-branded in-store material. Alongside traditional posters, interchangeable magnetic blade graphics for slat and peg walls, and spinner racks that showcase Dreamgirl’s packaged Diamond lingerie products, the Auto Pops made their inaugural debut in the POS section of the 2016-2017 Dreamgirl Collection catalogue.
The elliptical-shaped Auto Pop cardboard displays stand at 6’2” tall and just under 2’ wide, which the company says allows for an impactful presentation without compromising space within the shrinking footprint of brick and mortar stores. The 3D displays are described as sturdy and assemble automatically within seconds. And as they fold down into lightweight packs, the Auto Pops are easy to store and to distribute, making them five times less bulky than traditional displays.
“Our goal with the Auto Pops was to give our retailers a creative, lightweight, and visually impactful way to showcase our brand and to drive incremental sales,” said Lar Hovsepian, director of marketing for Dreamgirl. “We anticipate a high level of excitement and compliance at the store level due to the ease of assembly and the gorgeous, glossy life-size imagery.”
The new Auto pop POS are available to order now from New Temptations, Dreamgirl’s UK distributor.
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