An online video which goes behind the scenes at Doc Johnson went viral as it travelled around the world last month. The Buzzfeed.com-produced video – How Sex Toys Are Made – depicts the daily workings of the company, and features interviews with Doc Johnson team members, giving viewers a closer look at what it takes to run a large sex toy manufacturer in America.
Within weeks of release, the attracted over four million views, plus more than30,000 comments, reactions, and shares on BuzzFeed’s Facebook and YouTube pages.
Doc Johnson COO and CCO Chad Braverman said: “We have always been extremely committed to American manufacturing and we think this BuzzFeed profile has done a fantastic job of showing our customers and fans all the work that goes into the products we make here. 75% of our goods are made in the United States, a feat that becomes more challenging every year. The BuzzFeed video beautifully showcases the process behind the development of our products, from the first set of hands in the factory, to the last set of hands, the consumers.”
Doc Johnson’s VP of sales and marketing Scott Watkins added: “BuzzFeed’s diverse readership has shown us an overwhelming positive response in the short time since the video went live. The site’s viral nature allows the story to spread to many untapped platforms that do not typically offer consumers a peek into the adult industry. This is excellent exposure for Doc Johnson.”