XGEN Products has announced that it will hold a pink product fundraiser for breast cancer research. A portion of the proceeds from sale of popular pink product lines will be donated to the Abramson Cancer Center at the University of Pennsylvania.
“In years past, many of our pink items have been used by groups running their own breast cancer fundraisers,” said XGEN vice president Andy Green. “We’d always support them by contributing to their causes. This year, we also want the sale of these items to directly benefit the charity.”
XGEN say it plans to promote the pink products, including, Pink Bodywand Minis, Pink Eye Candy Lashes, Pink Pleasure Wig Clip-Ins and three styles of Pink Pleasure Wigs, specifically as tools to raise awareness and funding.
“To me and virtually everyone I know, supporting this charity very personal,” Green added. “If our wigs, clip-ins and lashes let someone show their support in a unique way, then I feel we’re solidifying their personal connection to the cause.”
Retailers interested in participating can contact their Xgen representative or visit XGENProducts.com.