Sexual wellness PR and communications specialists Little Leaf Agency has been appointed on retainer as the UK agency to represent lubricant brand Überlube.
Kathryn Byberg, founder and managing director of Little Leaf Agency, commented: “Überlube’s reputation for excellence in not just sexual wellness but also in the areas of medicine, beauty and sport, aligns perfectly with our mission to champion brands that prioritise intimacy, health, and pleasure. We look forward to leveraging our expertise to amplify Überlube’s message and reach in the UK market.”
Founded in 2002, Überlube’s goal was to create a premium lubricant with long-lasting performance that supports the joy of intimacy and doesn’t leave a sticky residue. Over two decades later, it has been named Best Lubricant Brand of the Year, is recommended by over 7,000 medical professionals worldwide, and is stocked by retail giants across the globe.
Überlube’s brand director, Cheryl Sloane, commented: “With its reputation for being a leader in the industry, we are confident that the partnership with Little Leaf Agency will ensure successful growth in the UK market. Their expertise in the field of sexual wellness PR will undoubtedly help us reach our target audience. Together, I’m confident that we will empower individuals to prioritise sexual wellbeing and embrace pleasure.”
Under the guidance of Little Leaf Agency, Überlube plans to implement a comprehensive PR campaign to enhance visibility of its products in the UK market. This will include engaging with influencers, securing media coverage in top-tier publications, and organising events and product demonstrations.
Click here for more information about Little Leaf Agency or click here for more information about Überlube.
