The white stuff: Roza recreates Ginewra in white

Posted: September 1, 2017

Alterego Lingerie has announced that it has taken delivery of Ginewra White – one of Polish manufacturer Roza’s most popular designs which has been created in white due to customer demand. The collection has been one of the brand’s flagship garments for some time, according to Alterego, but was only previously available in black.

Alterego MD Diane Gordon-Freeman explained: “We used to have Ginewra available in white some years ago but the fabric went out of production. Now the team at Roza have persuaded the fabric makers to produce it again, and hey presto – we have it back!  Our customers are very pleased as it will almost certainly produce more sales for them. Roza have also re-photographed many of its lines and the pictures are now more modern and better lend themselves to internet business.”

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