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The Rev gets a viral

The launch of the Loving Joy Rev1000 male toy is being supported with a dedicated micro site and a YouTube viral. Picking up on the product’s hi-tech looks, the micro site – www.rev1000.com – showcases the masturbator as a gadget for the Top Gear generation, with sections dedicated to features, specifications and a gallery as well as product reviews.

The viral video, which can also be seen on the site, features a bungling car thief who grabs a female hostage when being chased by the law. As he leads her into an empty factory building, the tension melts away and he forgets about his predicament when he encounters the Rev1000, which he cannot resist firing up and taking for a spin. The video can be seen at www.youtube.com/watch?v=ncnv48yMxQc&feature=youtu.be

The Rev1000 is a seven-speed, seven function rechargeable male masturbator with a textured inner sleeve that caresses as it twists, spins and rotates around the shaft. Its taglines are ‘a revolution in make pleasure’ and ‘prepare to experience the most intense climax ever’. The newly launched product is already picking up mainstream coverage, with The Sun featuring it on its gadgets and techie news page.