Sweet 16 for Nice ‘n’ Naughty

Posted: January 30, 2009

The Nice ‘n’ Naughty retail chain has increased its store count to 16 following the acquisition of five Clonezone outlets. From February 2nd the stores – in Brighton, Bristol, Leeds, Newcastle and Glasgow – will undergo a refit and will be reopened under the Nice ‘n’ Naughty name.

Philip Price, currently Nice ‘n’ Naughty’s Regional Manager for Lancashire and West Cheshire, will become Area Manager for the five new stores. Philip, a former manager with Clonezone, has over seven years’ experience in the gay retail market plus a further three years with Nice ‘n’ Naughty. He will ensure the stores remain sympathetic to their existing customer demographics whilst also broadening the stock range to reflect Nice ‘n’ Naughty’s policy of catering for all sexual orientations.

Simon Prescott, Director of Nice ‘n’ Naughty, said: “We very much want to work with those companies that previously supplied the Clonezone stores and hope that they will contact us over the next few weeks while the rebranding and refitting takes place.”

Both Nice ‘n’ Naughty and Clonezone stores have always actively supported their local communities, and this will be maintained, as new Area Manager Philip Price explained: “The support that was given locally by Clonezone prior to their closure will continue through Nice ‘n’ Naughty. In fact, we have already been contacted to sponsor the 4th Annual Camp Awards in Newcastle, which we will be happy to do. It sounds like it will be a great night and, hopefully, will be the first of many events we will be involved in.”

“We have every intention to pick up where Clonezone left off, and will support the local communities 110% in the five cities and towns,” added Simon Prescott.

Nice ‘n’ Naughty was the first adult chain to achieve Investors In People status and has been voted Best Adult Retailer for four consecutive years by ETO readers. It also won Best Retail Chain in Europe 2008 at the eLine Adult Awards.

The Clonezone business fell into administration in January and four other stores, plus the company’s mail order, Internet and wholesale divisions, was acquired by Libertybelle UK last week.