Scala Playhouse promises retail an ‘Extravaganza’

Posted: January 27, 2016

Scala Playhouse has announced that its showroom in Almere will be transformed into a mysterious ‘Extravaganza’ on the 13th and 14th of March when the distributor throws opens its doors for its biannual Trade Fair. The theme, the company says, will allow it to go all out and add an opulent touch to the festivities, transporting visitors to a world of sensual wonder and mystique.

There will be the usual special deals in the Cash & Carry section, where must-have products from big brands will be on offer, and a number of new brands will be introduced – including a ‘sensational’ new in-house brand – plus there will be additions to third-party brands and Scala’s own ToyJoy collections revealed. In addition, representatives from many of Scala’s suppliers will be present to talk visitors through new releases and offer marketing and sales advice.

There will also be the usual hospitality, entertainment and fun competitions with prizes. And in addition to the showroom decorations, the Extravaganza theme will also be reflected in a number of extravagant offers and deals. The showroom will be open from 9am to 6pm on both days. For more information contact your Scala Playhouse representative or visit