Rocks-Off enters into strategic partnership for Indian market

Posted: July 24, 2017

Rocks-Off has formed a strategic partnership with Happy Birds Inc LLC dba (US) to deliver its brand directly to the Indian markets. Rocks-Off says that, founded by Raj Armani Salim Rajan, is India’s leading online adult store, and the partnership coincides with its four-year anniversary.

Rocks-Off director Gary Elliott said: “We had already been looking very closely at the growth and appetite of the emerging consumer markets in India with great interest and we had been considering how we could best offer our products to meet demand, whilst also realising the difficulties we would meet to achieve this. When the option arose to work with it was a fantastic opportunity for us to promote our products and the Rocks-Off brand whilst directly partnering with one of the trusted market leaders. Additionally, as a multi award-winning manufacturer and innovator of some 14 years, I believe Rocks-Off has both the scope and proven ability to deliver a wide range of products that will undoubtedly mean that customers return to to purchase more. Raj and his team have great foresight and drive and Rocks-Off are delighted to be part of the ongoing growth and strategy to deliver high quality SWB products to customers.”

Raj Armani, co-founder and COO of, added: “We are equally excited to join hands with Rocks-Off, a premium brand that caters to a diverse section of our customer audience. Having established ourselves as the premium brand for all adult products in India, we have been very selective with whom we partner as that would be reflective of our combined reputation. We have known the Rocks-off team for a while and recognise their commitment to manufacturing quality product, branding with easy on eye swanky packaging, and delivering reliable service to both merchants and end consumer.”