RB UK introduces new bigger pack sizes for Durex

Posted: November 29, 2013

More than 30% of sex occasions by condom users (regardless of age or relationship length) are unprotected, with the most common reason being that they just didn’t have a condom available.  With this in mind, RB UK is introducing new bigger pack sizes of Durex Condoms, at a great price – 6 condoms for £5 – designed to drive volume sales, increase the percentage of protected sex occasions and drive share of trade for the convenience retailer.

With 4% of all condoms sold through the convenience channel, this sector plays a key role in driving condom availability due to opening hours and shopper behaviour in these outlets. Being in the right place and open at the right time gives shoppers somewhere to go other than a multiple store. The new pack size increase from 3s to 6s, with an MRRP of £5, are still suitable for impulse purchase.

“Currently 99% of all condoms sold in the convenience channel contain 3 foils or fewer and in the UK we have 15 million missed sex occasions each year due to lack of a condom,” said RB UK healthcare marketing director, Mark Pearson. “The new bigger Durex pack sizes will help increase share of trade for the convenience retailer by helping them maximise on sales through larger packs. The new larger packs will also help reduce the number of unprotected sex occasions.”