Pipedream cats go interactive

Posted: January 21, 2013

Pipedream Products is now offering fully interactive digital versions of its latest catalogue supplements on its website under the Downloads section. The e-book flip catalogues look and feel like real print catalogues, with realistic page turn sounds, spine shading, and vibrant text and graphics. They are available for both PC and Mac and work on iPhones, iPads, tablets and Android mobile devices. The firm says that end-readers can enjoy a unique reading experience, flipping through the pages like a real book, watching embedded videos and flash, listening to related audio clips and having the ability to click through to further information about each product.

“These new digital catalogues really give users a truly interactive experience, allowing them to watch videos of the products, share products on their social media sites, and electronically distribute our catalogues free of charge,” said Rob Phaneuf, VP of product development at Pipedream. “These new catalogues allow us to create media-rich publications and they’re really going to change the way customers access our award-winning brands.”

Users can access the catalogues using their internet browser and have the options to print the catalogues, download a version to their Mac or PC, bookmark a favourite page, and share the content across several social media platforms, including Facebook and Twitter.