Nefer coming to the UK
Posted: November 21, 2017
Nefer is the name of a new collection from Polish lingerie brand Roza. The firm specialises in everyday/erotic lingerie, according to UK distributor Alterego, and with one eye on the rise in online sales, it has also introduced a new style of presentation and photography for its products.
Nefer is manufactured in very sheer black fabrics, plain and polka dot, with contrasting pink flower adornments, and a satin bow in the centre. The collection offers a choice of push up or soft cup bra, thong or briefs, and a suspender belt. Each item can be purchased individually is packaged in Roza’s distinctive boxes. Sizes are from 32A to 38D.
Alterego operations director Gareth Laycock said: “Roza is a brand that is accessible to both erotic and mainstream retailers, and almost has a ‘fan’ following. Really, some customers wait for Roza to introduce new lines and add them to their own lingerie collections straight away – it’s like the arrival of a new iPhone. It’s no surprise to us how well they are doing as a brand though, as the quality of the garment, from the design and fabrics to the fit are fantastic, and best of all the customers are getting a premium product at a great price.”
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