CalExotics has been rubbing shoulders with global mainstream brands, including HBO, PepsiCo, Volvo, and Starbucks, after winning a prestigious design award for its Mini Marvels collection of vibes. The best-selling collection picked up a 2017 Creativity International Award for its outstanding packaging design in the health and beauty category, and the product is pictured on the organisation’s website alongside other winners from around the world.
The Creativity International Design Awards have been recognising excellence in the business of graphic design world since 1970. Winning entries are selected for their quality of art, or their advertising impact, or both. The awards are open to both students and professionals around the world.
Susan Colvin, founder and CEO of CalExotics, said: “As a recipient of a prestigious Creativity International Award we are among so many incredible organisations. It is truly an honour. These products are some of our best work, and we are thrilled to receive this award.”
The Mini Marvels are a homage to the comic-book world, with bold colours and pop art designs, and the collection includes the Marvelous Eggciter, the Marvelous Bunny, the Marvelous Massager, and the Marvelous Flicker. Glamour Magazine has previously put the Marvelous Massager on its list of 15 Extremely Cute Sex Toys and a set of beauty vloggers demonstrated the versatility of the Marvelous Massager and Marvelous Eggciter by showing that they could be used as beauty blenders as well as sex toys: the video has racked up over 850,000 views.
In the US, retail chain Déjà vu Love Boutique made Mini Marvels a focal point in many of its locations and some employees dressed up as the ladies of Mini Marvels for Halloween. Jackie White, executive vice president of CalExotics, said: “Mini Marvels is exciting and the perfect line to focus on during Halloween. You can use the bold colours and fun packaging to grab the attention of eager holiday shoppers.”