This week’s ETO Show will see Scala launch the first products from its new luxury toy label Joy+ by ToyJoy. The three launch products are all Ice massagers.
Scala’s Rick Zwaan said: “The Joy+ Collection will be the ‘high end’ line for ToyJoy that will also appeal to mainstream retailers. The first products to be launched under this label will be our new Ice vibes; Freezer Pleaser, Hot Ice Tickler and Arctic Teaser. All of them feature a massager with an ice tip that melts while using, and are made of 100% high grade silicone.”
Scala’s Clive Gore added: “The new Joy+ collection looks very exciting and we look forward to showcasing samples of the new Ice massagers at our ETO Show stand. We believe the Joy+ collection is going to be a big hit with our customers as it features all the latest technological and design innovations while retaining ToyJoy’s reputation for great value for money.”