I-D Lubes reports heroic performance at ANME

Posted: August 17, 2012

I-D Lubricants has reported a very successful introduction of their new HERO line at July’s ANME show.

The new comic superhero themed HERO line of glycerin and paraben free lubricants have bright, distinctive packaging, brilliant POP displays and signage, and various marketing tools to help retailers showcase the product to best advantage.

“We knew the HERO line would prove to be popular and the industry’s reception was beyond our expectations,” said Gregg Haskell, president of Westridge Labs. “HERO’s POP display and the Dynamic Duo combo pack of our water based warming and silicone based cooling lube was one of our outstanding new products at ANME.”

The line features four varieties: H20 Hero, Heat Ray Hero, Cool Blast Hero and the silicone based Super Slick Hero. These are also available Dynamic Duo twin packs, containing handy-sized water based Heat Ray Hero and silicone based, cooling Arctic Blast lubricants.

HERO proved to be an attractive option for buyers at the event, including Lou Anginone, buyer for Honey’s Place, who said, “It’s awesome to see a product come out that is different from anything else out there, has pop culture appeal and is offered at a great price point.”

The new product line is set to ship in early September. For more information or to register as a distributor for I-D Lubricants, visit idlube.com.