2013 marks R H Smith & Sons’ 119th year in business and a return to its original foundation as industry-leading wigmakers. RH Smith & Sons’ Fever brand has created a brand new professional wig collection, allowing wearers to ‘feel the fever’ in 16 fashion-forward styles. The professional quality wigs are available in more than 100 colours and styles, ranging from natural tones to fashion neon-brights.
The company says that Fever Wigs are manufactured with a fully adjustable high quality foundation for breathability and a lighter feel. Each wig is created from lightweight, natural looking, professional grade fibre with high temperature resistant properties – designed to withstand heated styling appliance temperatures in excess of 120°C/248°F.
Industry-leading packaging, featuring contemporary imagery, is designed to protect the wig and reinforce quality aspiration. Marketing support, including web banners and styling-guide movie clips are also available, and the company’s in-store Fever merchandising installation and Point of Sale material will create an eye-catching display to showcase the collection.
For more information visit www.fever-collection.com