Big Teaze plays Love Games
Posted: June 29, 2010
Big Teaze Toys has landed a starring role on Oxygen’s Love Games, the US television network’s highest-rated debut show among female viewers aged 18-34.
A signature vending machine stocked with Big Teaze goodies is featured front and centre as a focal point on the dating competition show, a spin-off of Oxygen hit The Bad Girls Club, which broke network records last season. More than 1.4 million viewers tuned in to its December 15th episode, 1.025 million of which fell in the 18-29 age demographic. This fan base jumped right over to Love Games, which boasts being the network’s highest-rated first season, having attracted Oxygen’s youngest audience to date.
Big Teaze Toys’ President Tony Levine touts this coverage as another small – yet significant – step in the right direction: “As more and more shows like Love Games push the edge of what they can show in relation to adult themes and products, Big Teaze Toys will continue to create a perfect line of products that fits their needs – playful, sexy, fun and inoffensive,” Levine said.
Levine added that his company’s website has received a significant traffic jump as a result of the product plugs
“The combination of mainstream product placement and online education has increased consumer knowledge of Big Teaze Toys and B3 brands, as well as the overall market for adult products,” said Staci Dunn, international sales and marketing manager for Big Teaze Toys.
Love Games airs weekly on Oxygen in the US. For more information visit http://love-games.oxygen.com/