Ballerina has cracked the UK market, reports Alterego

Posted: December 1, 2017

After many years of success in Europe, distributor Alterego has stated that the Ballerina brand of hosiery has now cracked the UK market. Alterego MD Diane Gordon-Freeman said: “Hosiery is still considered a mainstream product, but we definitely sell more as ‘add-on sales’ to our erotic retailers. Let’s face it, if a boyfriend or husband is buying a lovely, pretty chemise for a weekend away, or a racy bra set then he obviously wants the matching stockings or hold-ups! We have found that many retailers have realised this, and with some promotion, they have seriously increased their income and profit.  Ballerina is a company that specialise in erotic hosiery – it even has a collection that is infused with pheromones, and by the feedback we have had from our customers, they work too!”

Diane continued: “We have expanded our collection of Ballerina products into the UK significantly this year, with new lines for Christmas, and some more that will be arriving in time for the Valentine’s trade. As a brand, Ballerina has really taken off. Sales have gone through the roof, and more and more retailers – in all sectors – are getting to grips with the add-on sales opportunity.”

Alterego Lingerie:

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