XR Brands launches Pornhub-branded lubricants

Posted: October 12, 2016

XR Brands had one of the most talked-about products at last week’s EroFame – its exclusive Pornhub lubricant collection co-branded with the online adult destination. The initial Pornhub collection includes four premium USA-made lubricant varieties, each made for a particular kind of pleasure: Luvrub glycerin-free and paraben-free water-based, Premiumrub water/silicone hybrid for enhanced anal pleasure, Hotrub warming lube, and Pornrub glycerin-free and paraben-free water-based masturbation gel. Each product included in the line has been designed with Pornhub’s trademark style and vast viewer demographic in mind.

“Pornhub is one of the most recognisable names in adult content and we are proud to officially make this lubricant line available for order,” XR Brands director of sales and marketing Rebecca Weinberg said. “It was only natural that the brand would expand into tangible products and we worked together to create varieties that cater to intimate acts that require the best lubricant formulations. It’s an honour to partner with the likeminded team of Pornhub professionals.”

The release of the Pornhub line will be supported by mainstream marketing designed to capture attention and garner headlines while creating fun share-worthy content that gets fans in the mood – to shop. A party featuring the world’s biggest lube slide was shot to commemorate the launch and can be viewed at PornHubLube.com

“Whether solo or with a partner, lubricant is an essential part of satisfying sex and we are so excited to team with Pornhub and enhance the experience for their more than 100 million daily users,” XR Brands international sales manager Valentino Tolman said. “This is the first crossover of its kind and sets a new standard for how product manufacturing and content delivery can be combined for maximum impact. It was an honour to orchestrate this collaboration and the team and I can’t wait to showcase the final results.”

Pornhub is an ad-supported adult video streaming website. It offers over 3 million videos and receives 60 million visitors a day. Pornhub VP of marketing Corey Price said: “Our collaboration with XR Brands is a big but rational move for us. At Pornhub, we’re all about the user experience and until now, we’ve been laser-focused on delivering that through best-in-class content. Now, with the help of XR Brands, we will be able to further enhance that experience through product by bridging the online and at-home Pornhub experience. Our initial launch will focus on lube and we are confident it will run smooth. For fans sick of using lotions, we’ve got the potions and the Pornhub team is greased up about the launch – we hope our fans will be, too!”

An in-store POS display to support the launch is available to retailers. For more information visit www.xrbrands.com or email info@xrbrands.com

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