Swedish sex toy retailer Intima cashed in on the country’s biggest music festival by showcasing Lovehoney’s Official Motörhead Pleasure Collection in a rock-themed window display in its Norrköping store. The Bråvalla festival was staged in Norrköping from June 28th to July 1st, attracting over 50,000 fans and featuring artists such as The Killers, Linkin Park, and dance star Martin Garrix.
Intima’s managing director Daniel Amneklev said: “Having a rock theme in our window was a great way to get noticed during Bravalla. So many music fans visit the town during the festival and lots of them are interested in buying toys to add to their fun.”
Lovehoney sales executive Jade Bawa said: “Lovehoney is always keen to work with retailers to create eye-catching displays to support our products. Intima did a brilliant job with Motörhead for Bråvalla – the window rocked! It is a great way of introducing music fans to pleasure products.”
The retailer previously featured Lovehoney’s Official Fifty Shades Darker products in its window display to tie in with the release of the movie in February.