Jopen has reported a huge surge in web traffic, media hits, and sales, following the appearance of its Callie Vibrating Mini Wand in the October issue of Cosmopolitan in the US. The company says the Toy Story article, which featured Callie on the front page, has had consumers flocking to retail outlets in search of the product.
“This type of media coverage is big for Jopen and those who sell the brand,” said Susan Colvin, founder and CEO of Jopen. “We recommend using this to your advantage in advertising and promotion.”
The Jopen Callie Vibrating Mini Wand was crowned Most Stylish in the Cosmo feature, which featured 22 testers and a range of toys. The tester explained: “If Apple made a vibe, this would be it. Its seven patterns go from low to whoa.” Callie also received its Best in O distinction because, according to the tester, “The only thing it doesn’t do is text.”
Jackie White, executive vice president of Jopen, says the demand for the Callie Vibrating Mini Wand is increasing each day: “It is completely sold out!” she said. “We are producing it as quickly as possible to help meet the growing demand. Get your pre-orders in now to ensure you have the hottest Jopen product in your store.”
The Callie Vibrating Mini Wand is a petite massager that encompasses modern style with power and jewellery accents. It is waterproof and made of soft, smooth and body safe silicone, with a USB rechargeable motor that offers seven functions of vibration.
The Mini Wand is one of four styles in the Callie collection, all of which offer the same features and design elements while providing a different user experience. “Add the Callie Vibrating Mini Massager, Wand and Dual Massager to expand your offering,” said Jackie White. “The Cosmo feature will get people in the door and the variety will ensure you close the sale.”