Shirley’s 2011 Collection launched

Posted: January 26, 2011

The new Shirley of Hollywood Collection has been launched by its exclusive UK distributor Veritus UK, and the firm says the buzzword is bold as the focus is on eye candy colours, exotic lace and retro prints gone up-tempo trendy.

Classic corsets have been given a modern edge with easy-zip fronts and sheer stretch backs while the Shirley’s Ready to Wear Collection has a wardrobe of tops and bottoms that mix, layer and reverse to give the customer almost limitless looks.

Fiona Flower of Veritus UK said: “Whether you’re looking for luxurious lingerie to wear in or sexy separates to wear out, Shirley puts the personal in style. Every Shirley garment is a signature blend of fashion and function, superbly crafted from the finest fabrics, handpicked in the richest colours, and trimmed with more than 200 of the most elegant embellishments available. It’s this meticulous attention to detail that has helped Shirley of Hollywood grow from a small family business into one of the world’s premiere lingerie brands, recognised across the globe for an unsurpassed commitment to quality, craftsmanship and service.”

Since 1948, three generations of the Schlobohm family have overseen the design, production, marketing and distribution of every Shirley product, guided by the vision and values of company founder Herman Schlobohm.

A Shirley of Hollywood spokesperson added: “Integrity and innovation remain the foundation of our company, embodied in high-end, high-fashion garments that are made to fit and made to last, garments that are uniquely trendy and affordably luxurious. At a time when others are cutting back, we challenge ourselves to offer more—more variety, more value and more ways to make every Shirley experience a pleasurable one.”

To request a copy of the Shirley of Hollywood 2011 catalogue and image CD call Veritus UK on 0845 257 1780 or email Veritus UK provides a dropshipping service and there is no minimum order.