Alterego has announced the launch of three new Shirley of Hollywood catalogues – Hot Lingerie, Hot Stockings and VIA. The latter denotes ‘value priced intimate apparel’ and is said to be a lower-priced collection inspired by Shirley’s signature styles.
Gareth Laycock of Alterego said of VIA: “We have checked it out, and although the pricing is lower the quality is still exemplary, and the designs are great, and up to 3XL too. I don’t think that anyone will be disappointed with this year’s Shirley collections – there are lots of brand new unique designs and some of the stockings are amazing.”
Alterego added that the Shirley of Hollywood brand has enjoyed a surge in business since Alterego was appointed as distributor for the UK and Ireland. The company is therefore increasing its stockholding and carrying more of the most popular lines.
Laycock added: “Shirley is very popular amongst boutiques but it is a growing brand with internet retailers, who take advantage of our free dropship service. All of the new imagery and details of the new products are on our website now, and the initial feedback from our retailers has been fantastic.”
For more information contact Alterego on 0845 094 6603 or visit www.alterego-lingerie.com
