Sh! Women’s Erotic Emporium is celebrating its 22nd year of trading at its Hoxton Square, London, premises by unveiling a new website and also an updated, more contemporary, logo. The multi-award-winning retailer says its new look has been inspired by art deco style, a time of celebrated eroticism and female sexuality: and that the essence and ethos of Sh! has always been to create a welcoming and inspiring atmosphere for every woman to embrace and explore their true sexual selves whether they are in store or online.
“Our new look logo represents uniqueness and individuality with understated and sophisticated fun,” said Sh! founder Ky Hoyle. “We are all about sexual pleasure for all women through the advice and knowledge we have been dispensing for 22 years, our products, our personalised customer service and our educational classes.”
The Sh! website has been revamped to create an improved user experience for customers and to be accessible on tablets and mobiles. The company says it has been made more user friendly to encourage easy navigation and to encourage further user interaction. With additional filters, Sh! customers now have greater flexibility when searching for the perfect product that matches their specific needs. There are also new features such as ‘click and collect’ where customers can order online and collect from the store’s premises in London. The site contains over 200 advice articles, details of events and classes occurring in-store as well as loyalty card social soirees for its members. It also showcases the latest products on the market, including the company’s own range of Sh! branded goods.