Good Housekeeping readers warm to sex toys

Posted: May 2, 2014

The May issue of Good Housekeeping magazine let its prim and proper hair down a little when it carried out what it described as “our most intimate test ever”. The homemaking magazine for ladies of a certain age put together a panel of 100 women aged 30 to 80 and gave them two contemporary pleasure products to test. The women, 50 of whom were single, had varying experience of sex toys and were invited to fill in a detailed questionnaire after they had reviewed the products.

The results were overwhelmingly positive, with 90% of testers saying they are now more likely to buy a vibrator and 62% saying they would not be embarrassed to own one of the items. Nearly half of the testers added that it was easier to reach orgasm with a vibe than with their partner and a quarter said they had more sex as a result of the survey.

The article concluded with Good Housekeeping’s traditional ‘buying advice’ which, in this instance, was predominantly focused on encouraging prospective buyers to do their research and only buy from reputable retailers and websites.

The five models chosen for the test were the Discretion Mini Vibe (for beginners) which scored 57/100; the Rocks-Off RO-80mm Bullet (small and discrete) which scored 68/100; the Leaf Vitality (good all-rounder) which scored 70/100; Lelo’s Tiani 3 (for couples) which scored 74/100; and Je Joue’s Mimi, which was awarded 77/100 and topped the GH chart.

Good Housekeeping health director Julie Powell said: “Vibrators are no longer giggly gifts for hen nights, they are serious aids to sexual pleasure. In our tests, the Je Joue Mimi certainly delivered on looks as well as pleasure.”

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