In addition to its own products, such as the industry’s favourite board game, Monogamy, Creative Conceptions is the UK and European distributor for leading brands such as ID Lubricants, Sportsheets and Screaming O. It recently announced that it had signed a distribution deal with FunToys for the revolutionary G-vibe – and over 40% of its first delivery was pre-sold – and its move into pleasure products has been boosted further with the addition of the Key range from Jopen.
Creative Conceptions will be showcasing the ETO award-winning Best Consumable Brand, ID Lubricants, in its new packaging and its latest additions, ID Backslide silicone-based anal lubricant and ID Silk, a new hybrid combo of water-based and silicone-based lube. Also on display will be the reworked version of the Risky or Frisky board game – now known as The Really Cheeky Adult Board Game – and the Loving Sex range of DVDs produced by the Alexander Institute. The latest title, Endless Shades of Great Sex, features the phenomenally successful Sex & Mischief Collection in every scene, gently guiding beginners through the art of bondage and seduction.
There are also several new lines across the S&M and Sportsheets ranges, including the S&M Blackout Mask, the S&M Silicone Cock Rings and in the new Sportsheets spot UV packaging, the Expandable Spreader Bar. New products from Screaming O include: RingO Rangler – a range of three textured erection bands, called Cannonball, Spur and Outlaw – and a new RingO 3 pack with a selection of plain erection bands to extend this best-selling product. Other product ranges at the show will include a selection of Hen and Stag night favourites such as Stick a Dick and Bride to Be Games.