Envy Menswear celebrates first anniversary

Posted: November 28, 2013

Sexy men’s underwear brand Envy Menswear proudly celebrates its first anniversary in the luxury men’s intimate wear market this month.

Envy launched at the International Lingerie Show in Las Vegas last year with 55 initial styles. In the 12 months since, Envy has introduced many more trendy styles for the fashion-conscious man, and won the interest of numerous menswear bloggers. Men and Underwear noted, “It is not very often [you] see a brand’s initial collection being so extensive. It is a sign of a brand which is here to stay.” MenswearInsight.com and StorErotica.com have also featured Envy.

“Envy has proven to be a fast-rising star as a top selling line in only our first year,” said Envy Menswear Director of Global Sales & Operations Christian Savoie. “Our retail partners are devoting more space in their stores to make room for sexy menswear after seeing profits derived specifically from that market. We’re thrilled with the consumer interest in Envy, and are pleased to have had such a successful launch year.”

Folsom Gulch retail buyer Rick states, “We’ve received a great response from our customers regarding Envy and sales have been great! If you’re looking for a new brand of men’s underwear to try, ENVY is it… the packaging is great too!”

Envy encompasses most male styles and fits of underwear, including basic foundation pieces, everyday wear, sexy styles and dancewear. Featuring trendy clothes for the fashionable man, the Envy Menswear catalogue includes logo elastic, mesh, fishnet, wet look, microfiber, sport, bling, core basics and liquid metal fabrics. Envy fashions include thongs, bikinis, briefs, tanks, and trunks as well as bareback athletic jocks and briefs.

In addition to basic white, black and red colours, Envy has also featured edgy gunmetal and camo, as well as recent summer colour additions like neon pink, neon blue, and neon green. Many Envy items are also available with sequin embellishments.

Envy Menswear owner Frank Koretsky said, “The interest from retailers and distributors around the world has been extremely enthusiastic. It encourages us to keep coming up with new designs and innovations in the menswear market, and we look forward to continuing our relationship with all our international partners.”

Envy’s 204 SKUs are currently available in the United States, United Kingdom, Australia, Austria, Scandinavia, Malta and Russia.

Catalogues, images and price sheets are available on request; in addition, international distributors interested in stocking Envy may contact info@envymenswear.com.

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