The Fifty Shades fever that has been sweeping the UK over the last six months has also had an effect on the lingerie market, according to distributor Altergeo, and new products from Beauty Night look set to capitalise further on the trend.
Alterego MD Diane Gordon-Freeman explained: “Beauty Night, more than any of our other brands, has seen a phenomenal increase due to the growing popularity of ‘mummy porn’. Because the quality is so good, and the attractive way it comes packaged in its small organza bag, many customers are repeat buying, and trying new, and more risqué designs. Customer feedback has been fantastic, and we believe that the brand’s popularity will continue to grow up to and beyond the Christmas trade.”
Alterego highlighted Morgan, one of the new designs, as one to watch. It is described as being a sexy underbust body in comfortable stretchy fabric with pretty red edging, suspender straps and embroidered black lace along the legs and strappy top. Matching pasties are also available to complete the look.
For more information call Alterego on 0845 094 6603 or visit www.alterego-lingerie.com