We-Vibe and Pjur Group have announced a partnership which will see the launch of two new co-branded products: We-Vibe Lube and We-Vibe Clean. Both products have been created by Pjur especially for We-Vibe products. The We-Vibe Lube is described as a premium, water-based personal lubricant while We-Vibe Clean is an alcohol-free cleaning spray. The two companies will spotlight the new products at next week’s ANME Show in Burbank, California.
“We-Vibe has found a perfect partner to help ensure that our customers get the best possible We-Vibe experience,” said Frank Ferrari, president of Standard Innovation, creators of the We-Vibe brand. “Pjur’s premium quality and global reach make great bedfellows for We-Vibe, extending our product line into the premium personal lubricant and cleaner space.”
Alexander Giebel, founder and CEO of Pjur Group, added: “The core competencies of both companies have come together for the benefit of We-Vibe customers around the world. These products have been specially created for We-Vibe and tested for compatibility by a leading German laboratory. We’ve also designed unique packaging to appeal to the We-Vibe shopper.”
We-Vibe Lube and We-Vibe Clean will be sold in 100ml bottles and will be available in Europe from September. For more information contact [email protected]
