We-Vibe enters Brazilian market
Posted: May 30, 2012
Standard Innovation Corporation, the Canadian manufacturer behind the We-Vibe range, has signed two new distribution agreements for the Brazilian market. The firm’s new partners are Eroticpoint and Pleasure Dreams and they will be the sole distributors of Standard Innovation’s complete range of products to retailers in Brazil.
Standard Innovation said its VP of marketing Leon Benz travelled to Sao Paolo looking for partners with values consistent with their philosophy to provide best in class customer service and support: “Finding strategic and enthusiastic partners like Eroticpoint and Pleasure Dreams is critical to our success as a global corporation, because it allows us increased presence of We-Vibe products in the Brazilian market and the ability to seize new opportunities,” said Benz.
The trip coincided with the largest adult toy show in Latin America, EroticFair, where We-Vibe was featured prominently: “Brand recognition and awareness in the region is impressively high given the low market saturation to date,” said Benz. “This is an exciting realisation for all of us as it speaks to the tremendous opportunity and potential for growth that exists here with these products.”