Online shoppers of Britain’s poshest supermarket* will now be able to add lubes from Lovehoney to their baskets. The sexual happiness people hope the move will introduce a fresh audience to the brand and promote happier sex lives.
“Lubricants have soared in popularity in recent years, as people understand the benefits of regularly using lubricant for better sex, and that it doesn’t mean a lack of arousal,” said Kate Hodgson-Egan, Lovehoney’s international sales manager. “Waitrose has a great reputation and is a trusted, premium name in retail, so the launch comes as a huge move for Lovehoney and we’re excited to reach more customers this way.”
The products launching on the Waitrose website include Lovehoney Delight Lube and Lovehoney Enjoy Lube, both in 100ml and 250ml sizes.
“Lubricants appeal to all groups of people and the launch demonstrates their demand and status as valuable sexual wellness products,” added Kate Hodgson-Egan.
The products are available for purchase within limited areas and are now available to buy online through www.waitrose.com
