Home Industry News Pipedream appoints Orion Wholesale as its latest Elite Distribution Partner for Europe

Pipedream appoints Orion Wholesale as its latest Elite Distribution Partner for Europe

Retailers set to benefit from Pipedream’s new Elite Distribution Partnership programme

Pipedream Products has appointed Orion Wholesale as its third Elite Distribution Partner for Europe. Unveiled in July, the programme is the result of more than a year of planning and preparation and it is designed to improve stock availability, giving retailers more reliable access to the manufacturer’s top-selling European SKUs.

Orion joins Scala and Debranet in the programme and all three distributors will carry the full range of Pipedream’s European top-sellers and will service retailers with dedicated marketing support designed to increase brand exposure and boost sales.

“The Pipedream leadership team is proud to announce that Orion has been selected to join our Elite Distribution Partner programme and bolster our international supply network,” Pipedream CEO Matthew Matsudaira said. “The Elite Distribution Partner programme is one of the latest strategic investments in Pipedream, our international facilities, and adult retailers around the world. We appreciate the feedback and support we’ve received from our customers worldwide and look forward to continued improvement and expansion of Pipedream’s global presence.”

Orion purchasing manager Hans-Jürgen Bähr said: “We are very proud that we will be able to sell the high-quality Pipedream products, which are extremely popular with our customers, as Elite Distribution Partners in the future. We are looking forward to the future – and some new Pipedream bestsellers that will enrich our love toy range.”

Pipedream has been making extensive inroads into Europe in recent months, opening a new state-of-the-art distribution centre in the Netherlands and also establishing a dedicated European office and showroom in Bremen, Germany.

For more information about Pipedream Products visit www.pipedreamproducts.com and more information about Orion can be found at www.orion-wholesale.com