Sex toy retailer Kandid has struck a deal with Superdrug and eight of the brand’s products can now be sourced through the UK’s second-largest health and beauty retail chain, including two wands, two love egg sets, three rabbit-style vibes, and a curved massager. Retail prices range from £35 to £65.
Kandid began trading in February 2020, with a lavish launch party in the Queen of Hoxton bar and club in Shoreditch – the centre of hipster culture in the UK [covered in the March 2020 issue of ETO]. Founders Josh Morris and Greg Davis [pictured] said they were committed to creating a brand which would appeal to everyone, not just yet not least the LGBTIAQ+ community.
Emma Smyth, head of commercial health at Superdrug, said: “We have expanded our sexual health and sexual pleasure range and are proud to be the exclusive stockist of Kandid. We’re always eager to help meet the increasing consumer demand for a more open discussion around sex and sexual pleasure whatever your sexual orientation and age.”
Josh commented: “We have only been launched to market for eight months now, so it’s super exciting that Superdrug have chosen to take on board eight of the products from the Kandid collection. The work they are doing in expanding the sexual health category really shows their devotion to help normalise sexual wellbeing and the conversations about pleasure. Masturbation, just like sex, has so many benefits to your health such as increasing your self-confidence, calming nerves, helping you get to sleep, and boosting happiness hormones. It’s really important that people know more about this which is why our collaboration with Superdrug is so important as it will help continue to drive this conservation.”
He also warned that buying sex toys online, through sites such as eBay and Amazon, can result in the consumer ending up with a poor quality product: “From the early stages of product development for Kandid, we found there is a serious lack of clarity in terms of safety standards and classifications for sex toys. There is no legislation or requirements for body-safe materials. Silicone is one of the few non-porous materials, which is what all of our vibrators are made from, yet there are no limitations in terms of what sex toys can be made from in the UK. For example, many are often made from a porous jelly rubber, meaning that bacteria can get inside the toy and make it almost impossible to clean. It’s also non-recyclable. There are poor quality, unsafe and cheap products sold through many websites, including Amazon and eBay, which are often sold unchecked.”
The eight Kandid products can be found at www.superdrug.com/b/Kandid
