Lovehoney Group last week hosted its B2B event, Vision WOW, in Barcelona for the first time. The event brought together retail leaders from both online and offline spheres across the EMEA region, as well as journalists, influencers, and sex bloggers.
Vision WOW offered an exclusive platform for industry insiders to explore future trends and innovations while immersing themselves in a selection of Lovehoney Group’s brands: Womanizer, We-Vibe, Arcwave, Romp, and Fifty Shades of Grey.
In a keynote address, Lovehoney Group unveiled its vision for the upcoming year, including a “highly innovative” marketing campaign, while chief product officer Tobias Zegenhagen revealed details of what would be coming next from the Womanizer brand.
Following the keynote, participants were invited to discover upcoming product launches across Lovehoney Group’s portfolio of brands. The highlight of the event was said to be a one-of-a-kind dinner experience set against the picturesque backdrop of Barcelona’s skyline.
“We are excited about the upcoming launches and initiatives we have planned for the rest of this year and are eager to continue this journey with our esteemed partners and clients,” said Binh-An Dang, director global B2B & brandstores. Lovehoney Group remains committed to leading the charge in innovation and excellence in the sexual wellness industry.”
