Kheper Games has launched a new range of squishy toys, including Dicky Squishy, Booby Squishy, and Squishy Balls. The company says that such products are often referred to as stress balls but they are quite different, being made from a slow-rising PU material that creates a softer and more comforting touch. They also can be scented as well. Kheper selected banana as the scent for its Dicky Squishy, vanilla for Booby Squishy, and Berries for the Squishy Balls.
Attention was also paid to the packaging: the reinforced polybag and header allows customers to squeeze the toys in a store without damaging any part of the product. Holes were added to the fronts of the polybags as well, to allow air to circulate inside and for customers to be able to sample the fragrances.
“Squishy Toys are hugely popular as the latest toy trend,” said Kheper Games CEO Brian Pellham. “So of course, we had to create adult versions of them. After noticing mainstream versions in dozens of major chain stores in malls, I wondered if this would trend to adults like fidget spinners did last year. There were dozens of articles online supporting that adults are getting in on the fun as well. The texture of the material used for these resembles human touch. It has been interesting to watch people at trade shows and during our early launch meetings as you can’t stop squeezing them. I myself keep one at my desk and catch myself squeezing my Squishy Balls several times a day!”
Pre-sales figures have already topped 10,000 units, according to Pelham, who advises retailers to order the products as soon as possible as they are moving fast. The packaging includes English, Spanish, French and German translations. For more information email [email protected]