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“Record orders” at Scala Playhouse Fair


The March Scala Playhouse Fair will go down as a huge success, with some vendors ETO spoke to mentioning record orders. The in-house event, which took place at the Netherlands-based distributor’s Almere HQ on 8th and 9th March, saw the firm’s retail customers meeting and mingling with representatives from a large number of brands distributed by Scala.

New products were unveiled, special offers were snapped up, competitions were won and a party was thrown – a full report will appear in the April issue of ETO.


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