Pipedream celebrates another successful ANME
Posted: July 15, 2014
After debuting of three new collections during the event, Pipedream’s ANME celebrations continued on Sunday night at the eighth annual StorErotica Awards. The manufacturer was the only company to score two awards, bringing home the Special Focus Award: Bachelorette Products (Bachelorette Party Favors) and Fetish Company of the Year (Fetish Fantasy Series).
“I want to thank Kris, Lacy, and the entire StorErotica team for the awards,” said Pipedream Chairman and CEO Nick Orlandino. “Our Fetish Fantasy Series has raised the bar for beginners bondage and continues to be the number one best-selling fetish brand in the world. We’ve worked hard to make our brands stand out and having that hard work recognized makes it all worthwhile.”
ANME marked the debut of this summer’s most anticipated collections including the comprehensive Fantasy X-Tensions line, Bonnie Rotten signature superstar series, and 25 additions to the best-selling Fetish Fantasy Limited Edition. The Pipedream booth featured appearances by the starlet herself alongside a grey movie theatre display showing brand videos, popcorn, and even the final game of the FIFA World Cup.
“Our entire staff was constantly busy writing orders, selling entire walls at a time,” said senior VP of global sales Rich Easton. “We received only the best positive feedback, and customers really appreciated that we continue to offer unique products that are easy for them to sell.”
“Year after year, our customers are most impressed by how Pipedream continues to introduce new brands and innovative products,” added vice president of product development Rob Phaneuf. “We try hard to develop lines that fill a niche and give our customers a reason to buy.”
A full report from ANME will be included in the August issue of ETO.