Nice ‘n’ Naughty has announced it is opening a luxurious new boutique store in a retail shopping centre, surrounded by specialised businesses, licensed bars and eateries, in Warrington, Cheshire. The retailer opened its first store in the town’s Crown Street 18 years ago, when it became the first licensed store in the borough, and the new outlet on Sankey Street will open its doors on 10th February 2020.
“The location of our new store is not only in keeping with the new boutique image we are launching, but was selected due to the ever-changing face of UK retail in general,” said Trish Murray of Nice ‘n’ Naughty. “The Crown Street store that opened in 2002, has become a victim of its own success, with the modern-day customer demanding a more intimate, sophisticated shopping experience that a store in a railway arch just cannot provide. The new boutique store has given us the opportunity to consult with interior designers to create a shopping experience deserved of this new era in retail. Nice ‘n’ Naughty has in conjunction with the designers and Warrington based shopfitters, created a boutique store that will ensure we continue to cater for our core market, which over the last five years has seen an increase in females and couples of all genres.”
She continued: “In this new era the customer demands a ‘boutique’ so we have worked closely with Warrington Borough Council and their Licensing Department to ensure the requirements of the licence we have been granted are not only met but have been exceeded. Relocating and upgrading to a boutique-style store shows our commitment to continue to provide a new and improved shopping experience to our existing customers, and the ability to attract new customers. Bricks and mortar retailers need to ensure that they offer high quality products, knowledgeable staff, and a luxurious shopping experience to compete with the online competition and this can be found in abundance at our new Nice ‘n’ Naughty Boutique.”
The new store can be found at Unit 2, 66 Sankey Street, and it will be open from 9.30am to 6.00pm Monday to Saturday.
