Net 1on1 Wholesale helped to further expand the brand presence of Fifty Shades of Grey last month as an Official Pleasure Collection pop-up shop was launched in the iconic Fenwick department store on Bond Street, in the heart of Mayfair.
Net 1on1 sales manager Sebastian Gonzalez said: “Since joining forces with Lovehoney when the Fifty Shades collection launched, we’ve worked hard to position the brand in such a way that would not only appeal to our existing customers, but also beyond. We feel we are continuing to achieve great results by shifting our sales focus from primarily adult into mainstream, by approaching major stores which reflect the brand’s target market. After the huge success of the Harmony Oxford Street store window display, we worked quickly to achieve sales momentum by approaching other landmark retailers within the capital. After all, we feel it’s important to not only distribute the range but also promote such a prevalent brand, ensuring a deeper brand loyalty and therefore consistent sales potential as the next two films are rolled out.”
The Fenwick pop-up shop retails a cross-section of pieces from the Official Pleasure Collection, focusing more on the softer products and toys, including the new luxury collection, with the Wickedly Tempting Clitoral Vibrator being one of the star performers.
Lovehoney general sales manager Jim Primrose said: “The FSoG Official Pleasure and Sensual Care Collections have proven to be a hit across many retail channels and, with the brand recognition so strong, it was inevitable that mainstream retailers would show an interest. When Net1on1 told me they had an enquiry from Fenwick it was very exciting. They did an incredible job with the limited time they had, and managed to provide Fenwick with an exceptional plan. I was delighted when I visited the store to see the plan in action which included staff training on the products and merchandising of the range.”
For more information contact Net 1on1 on 01727 744369, email [email protected] or visit www.1on1wholesale.co.uk